Client – The Great Run Company

Spearheaded this year by Mo Farah, The Great Edinburgh International Cross Country, televised live on BBC, is part of a New Year festival for runners of all abilities.

I was asked to create a short animation, to be used on social media and within Pure Gym’s UK wide to advertise the 2016 run.

 

 

penguins
Initial character designs

 

c4d_scene
The snow scene was rendered out using Cinema 4D, the animated characters were then layered on top using After Effects.

 

sketch_vs_final
Rough animation pass vs the final animation of Mo

 

great_run_social_media

The final clip was shared by the Great Run Company on various social media sites, such as Facebook and Twitter.

It was also shared by Mo Farah, reaching his twitter audience of 1.24 million followers.